Exercise Physiology Private Practice

Starting your exercise physiology practice?

You spent 4 years learning to prescribe exercise as medicine. Nobody taught you how to run a business.

You spent 4 years learning to prescribe exercise as medicine. Nobody taught you how to run a business.

Exercise physiology is the fastest-growing allied health profession in Australia, and more EPs are moving into private practice every year. But it comes with a set of complications that other professions don't face. You're not AHPRA-regulated (you're accredited through ESSA instead), which changes how some Medicare and business rules apply to you. And there's a GST question that trips up a lot of EPs.

The business guidance landscape for exercise physiologists is essentially empty. ESSA provides accreditation support and some professional resources, but when it comes to the practical mechanics of setting up a practice, getting a provider number, understanding CDM billing, and building a referral network? There's almost nothing.

You also face a positioning challenge. Personal trainers, strength coaches, and physiotherapists all overlap with parts of your scope. GPs are still learning what an accredited exercise physiologist does. Building referral relationships takes more active education than it does for a physio or podiatrist.

The GST question for exercise physiologists

Most allied health services are GST-free under the medical exemption. But for EPs, the exemption only applies when the service is “treatment” of a diagnosed condition. General fitness, wellness, or performance services may attract GST. If your annual revenue exceeds $75K, you need to register for GST and understand which of your services are exempt. Get accounting advice on this early. Read more in the business structure guide.

What catches new EP practice owners off guard

1

Navigating Medicare CDM billing as a non-AHPRA profession where ESSA accreditation requirements and Medicare eligibility rules work differently

2

Understanding the GST implications unique to exercise physiology, where some services may not qualify for the medical GST exemption

3

Finding your niche in a crowded wellness space where personal trainers, strength coaches, and physios all overlap with your scope

4

Building GP referral relationships when many GPs still don't fully understand what an accredited exercise physiologist does

Exercise physiology quick reference

Accreditation & Association

Accreditation body
Exercise & Sports Science Australia (self-regulated, not AHPRA)
Professional association
Exercise & Sports Science Australia
AHPRA regulated
No (self-regulated via ESSA)

Medicare & Fees

Key CDM item numbers
10953, 10959, 81100
Medicare rebate (individual)
$56.70
Typical session fee
$80-$130
Typical patient gap
$23-$73

Medicare Item Numbers

ItemDescriptionRebate
10953Individual allied health service (20+ min)$56.70
10959Individual allied health service via telehealth (20+ min)$56.70
81100Group allied health service (60+ min)$18.90

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